Mind Matters is an athlete coaching service offering the development of completely personalised training programs to suit each individual’s lifestyle, goals and personality. Our specialty lies in the sport of cycling but our principles can be applied to to any sport. Complementing the training program to serve physical athletic development Mind Matters offers consistent, informed and considerate contact with a focus on uncovering the power and potential that lies within the mind. With advice on mental techniques for within the race situation to assistance with the development of goals and purpose for the novice cyclist, Mind Matters realises that the most powerful driver of success in sport lies within the mind and the heart rather than the data from cycle computers. Priority is on communication, feedback and collaboration.