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Smitten Merino Clothing & Fashion

  • Current COVID 19 policy - as our boutique and Market stall are closed temporarily, However our Online Boutique is open for business 24 hours with careful sanitising and hygiene practices in place to protect staff and customers.

Luxurious, superfine merino clothing , made locally for the Tasmanian lifestyle.

We moved to Tasmania 20 years ago , fell in love with the stunning scenery and delightful lifestyle opportunities- and were fascinated by all the sheep along the Midlands Highway.. .

But where was all the wool going? It was going to Italy into amazing suits, and all over Europe- but we wanted to wear some right here. We were freezing ( we had left Fremantle, WA) !!

So began a search mission- conversations with local wool growers,  some informal market research into the local market , and we were off – inspired to make our own locally grown merino clothing brand.

We now have an online shop,   ship Smitten worldwide, employ 8 people locally , and 22 seamstresses on the NW coast, have a local Boutique , and Salamanca Market stall . 

It seems other people wanted to know where all that  beautiful Tasmanian wool was going , not just me.