Luxurious, superfine merino clothing , made locally for the Tasmanian lifestyle.
We moved to Tasmania 20 years ago , fell in love with the stunning scenery and delightful lifestyle opportunities- and were fascinated by all the sheep along the Midlands Highway.. .
But where was all the wool going? It was going to Italy into amazing suits, and all over Europe- but we wanted to wear some right here. We were freezing ( we had left Fremantle, WA) !!
So began a search mission- conversations with local wool growers, some informal market research into the local market , and we were off – inspired to make our own locally grown merino clothing brand.
We now have an online shop, ship Smitten worldwide, employ 8 people locally , and 22 seamstresses on the NW coast, have a local Boutique , and Salamanca Market stall .
It seems other people wanted to know where all that beautiful Tasmanian wool was going , not just me.