Tips for adding your Business to Buy Something Tasmanian
HOW TO TELL YOUR STORY.
Begin with an arresting sentence or two, in fresh and simple language, that tells your story: why you do what you do.
Example, from Hydrowood:
SALVAGED TIMBER FROM TASMANIA’S WILD WEST COAST
Now write a slightly longer version of your story: What problem did you want to solve? When did you solve it? What are some obstacles you have had to overcome? What makes your business uniquely Tasmanian? How do your customers feel, when they buy your product, your service, or your experience?
Example, from Hydrowood:
Below the waters of Lake Pieman on Tasmania’s west coast lies a treasure hidden for over 25 years. An ancient forest lost to the deep, dark waters. Lost, that is, until today. When David first flew his Cessna over Pieman Lake he never would have guessed at the treasure hidden below the water’s surface. Three years, and a lot of hard work later, David, Andrew and their team have discovered the largest quantity of environmentally friendly specialty Tasmanian timber found in years. That includes some of Tasmania’s rarest and most sought after timbers.
Most species we harvest are in short supply and almost never found as intact logs. And they certainly don’t come with such a unique story.
This isn’t recycled wood already used and full of rusty bolts and nails. And it isn’t reclaimed wood found on a musty forest floor, years dead and scavenged from amongst the leaf litter.
This is real wood. Solid timber that comes untouched and intact.Wood that craftsmen and master builders dream of working with. Wood with a story to tell, a character like no other and in quantities thought never to be seen again. This is Hydrowood. And now it is available to you.
Want more advice on brand storytelling?
Sign up as a Brand Tasmania partner and go to the toolkit for tips and resources to help you build your own brand story and to wrap it in the Tasmanian brand.
For help turning your business into an online business, explore the links and reach out for help through on the Get Online section of our Resources page.
HOW TO CHOOSE THE RIGHT IMAGES
Identify at least 4 images that tell your story. Identify one of them as the featured image.
This is important: don’t upload your logo as an image.
It won’t look nearly as good as embedding the logo on a product, or even on the T-shirt of one of your employees. You want to create a relationship with your customer, and the best way to do it is through the uniqueness of your product or the human face of your service.
Look at Lark Distillery’s listing for a great example.
If you don’t already have an image you like, use your smartphone and take some. If this sounds overwhelming, ask a teenager with an Instagram account to take the pictures for you.
Let’s use this awful time as an opportunity to improve our brands and our relationships with our customers. It takes a bit of work, but you’ll be glad you did it.